Tag Archives: Heart

ESC: Eli Lilly, Boehringer’s Jardiance cuts CV events by 25% in Farxiga-matching heart failure trial

AstraZeneca put the rest of the SGLT2 inhibitor class on notice when its Farxiga scored an FDA heart failure nod in patients with or without diabetes. One of its competitors, Eli Lilly and Boehringer Ingelheim’s Jardiance, is fast on Farxiga’s heels, though, and it’s ready to bring its pivotal trial win in front of physicians.  Jardiance, added… Read More »

AstraZeneca re-ups with fitness guru—and Brilinta user—Bob Harper to build out heart attack survivors community

Bob Harper is back again in AstraZeneca’s cardiac survivor awareness effort. AZ re-signed the fitness guru and TV personality, who famously survived a near-fatal heart attack in 2017, for the third year of their joint “Survivors Have Heart” campaign. Harper also stars in AstraZeneca’s DTC campaign for blood thinner Brilinta, including a TV ad where he talks… Read More »